The founding of the Roadies Brewing Co. in Vista, CA, is deeply intertwined with craft beer, live music and the personal narratives and experiences of its founders, Diane Hilz, CEO, and Sean Hilz, COO.
where it all started
The Roadies Brewing Co. isn’t just a name—it’s a legacy. Inspired by years of working behind the scenes in music and life, Roadies honors the unsung heroes who make the magic happen. The name comes from a personal chapter in our lives when we supported our daughter Natalie’s high school marching band. As part of the “Roadies” parent crew, we built props, transported instruments, and spent countless hours making her team’s performances unforgettable.
That spirit didn’t just inspire our brewery—it built it. Many of the parents who worked alongside us back then are now part of our community and even helped construct the brewery itself. After six years of hard work, Roadies Brewing Co. celebrates the grind, the music, and the journey—all in every pint we pour.
fueling the now
At the Roadies Brewing Co., we bring the same grit and precision to our brews as we do to our sound systems and stage setups. It’s never just about the beer—it’s about the whole experience.
We crank up the volume to 11 with events and live music every day of the week, and the merch? It’s more than just gear—it’s your backstage pass to wear the Roadies spirit and carry that craft beer swagger with you, everywhere you go.
the road ahead
We’re committed to becoming a cornerstone of the community. Beyond serving up our craft beers, we’re here to support live music, local artists and cultural events that bring people together. We’re dedicated to creating a space where everyone can connect, unwind, and enjoy the best of what Vista, CA has to offer.
Diane Hilz
ceo
Diane steers the ship, making sure everything we do pushes us toward our vision. With a knack for managing big projects and a true passion for craft beer, she’s the force behind our growth and the smooth operation of every brew we create.
sean Hilz
coo
Sean keeps the wheels turning at Roadies Brewing Co., making sure everything runs like a well-oiled machine. With his sharp eye for detail and expertise in logistics, he ensures that every brew flows smoothly from start to finish.
Peter Perrecone
head brewer
Peter brings his years of experience to Roadies, crafting beers that pack a punch. With his creative brewing approach and reputation for quality, he’s the driving force behind making Roadies Brewing Co. a must-visit craft beer destination.
AIDEN SPRINGER
Lead marketing & Artist relations
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We’re cranking out a killer lineup of craft beers, brewed right here on-site with our state art of the art brewing equipment.
Cold craft beer every day, rowdy bingo on Wednesdays, and live acts rocking the stage Thursday through Sunday. At Roadies, we don’t do quiet.
Rock the look. Live the vibe. Our merch isn’t just gear—it’s your all-access pass to carry the spirit of Roadies wherever you go.